Calico Brings Shopping Heaven to the West End

Stacked with cute tops, stylish dresses and fashionable jewelry, Calico is a shopper's paradise.


New Bedford’s premier fashion destination opened an exclusive new location on Broadway this past April, and it’s truly a fashionista’s paradise. Calico is chock full of stylish finds, hip brands and awesome sales. I stopped by on a sunny Friday afternoon to speak with owner Elissa Paquette, and upon entering the chic little boutique I felt I’d died and entered shopping heaven.

Calico opened in New Bedford in 2005 and began as a small vintage store above a nail salon. It has grown a lot over the years and switched its focus from vintage styles to new, fashion-forward brands, like BB Dakota, MinkPink, Dolce Vita, Reverse and more. Now, the edgy shopaholics’ haven has opened a new location right here on the West Side. “We do carry some of the same stuff, but what I’ve been trying to do is make this an exclusive collection, to make it something more special,” Elissa says of the Broadway boutique. “The store kind of fell into my lap,” she laughs – Elissa took over the lease from a friend and thought Providence would be a logical next step for a next Calico location, being only 45 minutes away and with the New Bedford location already having a loyal base of Rhode Island customers.

The walls of the room are stacked high with cute tops, flowing skirts and pants, stylish dresses, fashionable jewelry, fun booties and dramatic heels. Everything in the store has a bold, fashion-forward feel to it – like eye-catching statement necklaces, denim every which way and colorful rompers and jumpsuits. “We have a range of styles from stuff you’d go out to a bar in to stuff you’d go to a wedding in to stuff you’d wear every day,” says Elissa, “but everything has that trendy edge to it.” A great feature of the store is its very clearly labeled sales racks – there’s a $10 one, a $15 one, a $20 one and a $30 one – all marked with brightly colored signs.

New pieces enter the store every day, but if that’s not enough variety for you, Calico’s website has even more that you won’t find in the stores – like more clothes, bags, accessories, sunglasses, intimate wear and athletic wear – so there’s always something cool to check out.

Follow @shopcalico (and @shopcalicopvd for just Providence stuff) on Instagram, Snapchat and Twitter to keep up on the latest Calico news and get exclusive behind-the-scenes access.

318 Broadway