Reykjavik Life

Cooler and Warmer Tourism Slogans

Submitted for your approval, here are our unsolicited suggestions for the state's new tourism campaign

Posted

The state's newly rolled out tourism campaign has been controversial to say the least. Here at Providence Monthly we're pretty hot and cold (see what we did there?) on the the new logo and slogan. Submitted for your approval are a few suggestions that we think really get to the heart of what RI's all about. 

Goes without saying. Maybe we should just accept the sting of this new logo, its price tag and the fact that it a state brimming with creativity was overlooked by going out of state for it. Or in the words of our occasional, mansion dwelling resident, "Shake it off."

At least the designers locked in on the one thing Rhode Island has been known for: sharks. Going all the way back to that time when Roger Williams lost his leg off the coast of Narragansett to a rogue Great White, sharks have long been the local predator Rhode Islanders love to hate. Wait... it's supposed to be sailboat? Ah sh--

After coffee milk and corrupt politics, the thing most often associated with RI is Reykjavik. Fun trivia: when gazed upon for a mere two seconds and given no thought whatsoever, footage of a dude doing a sweet kickflip in Reykjavik is indistiguishable from panning shot of the Superman Building. 

Because we know our homegrown talent pool is too deep for going half-assed. 

rhode island, tourism, tourism slogan, Reykjavík, not Reykjavík, providence monthly, tony pacitti

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