New RI Foundation Campaign Tries to Promote Positivity and Pride

Ah, Rhode Island: Over the past decade, our tiny, exclusive sanctuary of a state has developed a serious problem with "self-esteem," as the Rhode Island Foundation describes it, and they are …

Posted

Ah, Rhode Island: Over the past decade, our tiny, exclusive sanctuary of a state has developed a serious problem with "self-esteem," as the Rhode Island Foundation describes it, and they are dedicated to fixing that with Rhode Island: It's All In Our Backyard, a campaign showcasing and supporting the bounty which can be found right here in our… well, you get the point. Okay, we have unemployment – a lot of unemployment – but what poses a bigger problem to the morale of Rhode Island is that even through all of the economic growth, new start-ups and growing small businesses, there are still people – quite a few people – who manage to completely look past our triumphs and focus only on our hardships. To those people, I urge you to take a stroll through Providence’s art district or East Side, or Newport's Thames Street or Bellevue Avenue, taking in the idiosyncrasies of our one-of-a-kind restaurants, boutiques, wine shops, farms, cafes, bars, colleges, serene landscapes and antique architecture. Even the most pessimistic minds wouldn't deny that we are host to a vibrant community, spanning vast cultural gaps and showcasing some of the most innovative, artistic, ambitious minds in the country. This campaign will be advertising throughout the state as a way to re-connect our citizens with the local businesses and resources. The Rhode Island Foundation has partnered with Rhode Island based businesses, including farms, manufacturers, universities and more to help spread the word. The message that this campaign is trying to spread is that everything that we need really is right here in our backyard.