The Power of Potions

Katie Bouchard and Viana Newton create natural skin care products with a higher purpose


After realizing that the cosmetic industry wasn’t regulated as heavily as they’d thought, artist Katie Bouchard and musician Viana Newton started making their own natural skin care products: “We wanted to create a line that was totally transparent about ingredients and utilized a sort of old world method.” Their line, Potion, is now available all over Rhode Island, including at The Pantry at Avenue N in Rumford.

So much of your line is based in aromatherapy. Are you trying to create a spa experience at home?
When we were roommates, Viana would always hang eucalyptus in the showers during flu season. That eventually inspired the creation of our Sinus Blend Shower Melts, made with eucalyptus and camphor essential oils. We then created the Calming Blend for winding down at the end of the night, and added Energizing Blend to give an extra burst to people who like to shower in the morning.

What’s the theory behind your gem-infused scents?
Witches have used crystals for centuries, including infusing crystals into collected water and letting it sit for a full moon. We borrowed that idea to make a roll-on perfume: each crystal – amethyst, onyx, citrine, quartz, and aventurine – is paired with aromatherapy that mirrors its metaphysical properties.

Tell us more about your Coffee Eye Serum, made with coffee from The Nitro Cart.
We love using caffeine in our products: it promotes circulation, bringing blood to the surface of your skin and helping new cell growth. For a product like our Coffee Eye Serum, it’s important to have caffeine as an ingredient to give it the power to get rid of puffy under-eye circles.

What’s special for February?

We launched a Love Potion Basket for Valentine’s Day, only available until February 9. There is a Potion Body Scrub (Lemon Lavender, Nitro Coffee, or Orange Coconut), a Rose Quartz Lotion Bar (lavender or rose) with a rose quartz inside, a live plant, and a White Tea & Ginger Homebody candle inside a cute copper basket.